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Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability - Couverture rigide
Synopsis
Creating and managing brands is one of the central issues in contemporary management. As the world becomes increasingly awash with the dominance of supply over demand in so many markets, it has become ever more important to give products individuality and distinctiveness. Branding is one of the best ways businesses have devised for doing this. This book explains the central concepts in branding and brand value management with case studies and examples from around the world. How do managers cope with branding in the age of artificial intelligence (AI) and the need for sustainable management? How can emergent technology be used to add value to existing brands and help innovate new ones? What new ideas are helping to shape our conceptions of what a brand is or can be? Practitioners and academics alike will find much to stimulate and inform them in the book's chapters.
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Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability
Edité par
Intechopen Jun 2026, 2026
ISBN 10 : 1836359233
ISBN 13 : 9781836359234
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 156 pp. Englisch. N° de réf. du vendeur 9781836359234
Acheter neuf
EUR 139
Expédition à EUR 23
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Expédition depuis Allemagne vers Etats-Unis
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Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability
Edité par
Intechopen Jun 2026, 2026
ISBN 10 : 1836359233
ISBN 13 : 9781836359234
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Creating and managing brands is one of the central issues in contemporary management. As the world becomes increasingly awash with the dominance of supply over demand in so many markets, it has become ever more important to give products individuality and distinctiveness. Branding is one of the best ways businesses have devised for doing this. This book explains the central concepts in branding and brand value management with case studies and examples from around the world. How do managers cope with branding in the age of artificial intelligence (AI) and the need for sustainable management How can emergent technology be used to add value to existing brands and help innovate new ones What new ideas are helping to shape our conceptions of what a brand is or can be Practitioners and academics alike will find much to stimulate and inform them in the book's chapters. 156 pp. Englisch. N° de réf. du vendeur 9781836359234
Acheter neuf
EUR 139
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability : Adding Value in the Age of Artificial Intelligence and Sustainability
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Creating and managing brands is one of the central issues in contemporary management. As the world becomes increasingly awash with the dominance of supply over demand in so many markets, it has become ever more important to give products individuality and distinctiveness. Branding is one of the best ways businesses have devised for doing this. This book explains the central concepts in branding and brand value management with case studies and examples from around the world. How do managers cope with branding in the age of artificial intelligence (AI) and the need for sustainable management How can emergent technology be used to add value to existing brands and help innovate new ones What new ideas are helping to shape our conceptions of what a brand is or can be Practitioners and academics alike will find much to stimulate and inform them in the book's chapters. N° de réf. du vendeur 9781836359234
Acheter neuf
EUR 139
Expédition à EUR 62,69
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability | Adding Value in the Age of Artificial Intelligence and Sustainability
impression à la demandeVendeur : preigu, Osnabrück, Allemagne
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Buch. Etat : Neu. Brand Culture and Management - Adding Value in the Age of Artificial Intelligence and Sustainability | Adding Value in the Age of Artificial Intelligence and Sustainability | Buch | Business, Management and Economics, Volume 52 | Englisch | 2026 | IntechOpen | EAN 9781836359234 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 136075545
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EUR 139
Expédition à EUR 70
Expédition depuis Allemagne vers Etats-Unis
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Quantité disponible : 5 disponible(s)