Digital Transformation of the Business World: A Managerial Perspective - Couverture rigide

Livre 3 sur 9: Advances in Digital Technology and Data-Driven Business Practices
 
9781836620471: Digital Transformation of the Business World: A Managerial Perspective

Synopsis

Digital transformation is the integration of digital technologies across all facets of an organization, reshaping its operations, business models and customer interactions. In today's rapidly evolving business environment, digital transformation has emerged as a driving force for organizational success and competitiveness.

Digital Transformation of Business World examines the power of digital technologies and how it can be used by organizations towards sustainable growth, innovation and resilience in the digital era. This paradigm shift is beyond mere technological adoption, encompassing the reimagining of processes, organizational culture and customer interactions to maximise the potential of digital tools and platforms. The application of digital transformation spans over diverse domains, from the reinvention of business models and the enhancement of operational efficiency to the empowerment of the workforce through upskilling and the cultivation of collaborative ecosystems. By embracing digital transformation, organizations can unlock new avenues for growth, agility and competitive advantage in an increasingly digitized landscape.

The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

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À propos de l?auteur

Madhu Jasola is currently working as Professor with IILM University, Gurugram, India

Nripendra Singh is a tenured Full Professor of Marketing in the School of Business at the Pennsylvania Western University, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.