Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities - Couverture rigide

 
9781837082513: Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities
Couverture rigide
ISBN 10 : 1837082510 ISBN 13 : 9781837082513
Editeur : Emerald Publishing Limited, 2026

Synopsis

Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities offers a critical guide to navigating the rapidly advancing landscape of the metaverse, diving into the strategic and operational implications of virtual worlds that are reshaping business, entertainment, and interpersonal interaction. With detailed analysis, it presents the tools necessary to leverage emerging technologies like virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI), equipping readers with the knowledge to gain a competitive edge in these new digital environments.

While existing resources often focus solely on the technological or cultural aspects of the metaverse, Enterprise Metaverse integrates these with a strategic business framework tailored for leaders, entrepreneurs, investors, and academics. Through innovative case studies and actionable insights, it guides readers in capitalising on the metaverse's potential, predicting key trends, and navigating ethical and social considerations. This comprehensive resource empowers readers to stay ahead in the next frontier of digital innovation, whether seeking market expansion, entrepreneurial opportunity, or in-depth understanding of the metaverse's potential.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Surabhi Singh is a Professor-Mktg and Dean-MBA at IIMT College of Engineering, Greater Noida, India.

Anjali Rai is Assistant Professor in OB and HR department at the ICFAI Business School (IBS), Hyderabad, The ICFAI Foundation for Higher Education, Hyderabad, India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2026
Langue
anglais
ISBN 10 
1837082510
ISBN 13 
9781837082513
Reliure
Relié
Nombre de pages
304
Éditeur
Singh Surabhi, Rai Anjali
Coordonnées du fabricant
Easy Access System Europe Oü, 16879218
gpsr.requests@easproject.com

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