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Digital Marketing Advanced in Tourism: Theoretical Bases and Applications - Couverture rigide

 
9781837087877: Digital Marketing Advanced in Tourism: Theoretical Bases and Applications
Couverture rigide
ISBN 10 : 1837087873 ISBN 13 : 9781837087877
Editeur : Emerald Publishing Limited, 2026

Synopsis

Digital Marketing Advanced in Tourism explores the dynamic intersection of digital marketing and the tourism industry, offering readers a comprehensive understanding of how digital strategies can elevate and transform tourism brands. Through real-world case studies, the book delves into how companies within the tourism sector have successfully leveraged digital marketing to enhance their visibility, increase engagement, and build a strong presence in an increasingly competitive market. From destinations promoting unique local experiences, to global tourism brands scaling their influence, this book highlights the pivotal role of digital tools in modern tourism.

As the tourism industry continues to grow and diversify, it faces the challenge of distinguishing itself in a crowded marketplace. Digital Marketing Advanced in Tourism outlines the evolving nature of tourist offerings, from traditional attractions like beaches and cultural heritage to niche experiences that appeal to today's more sophisticated traveller. By integrating digital marketing concepts with real-world examples, this contributed work is an essential resource for anyone in the academic and professional space seeking to explore the digital tourism landscape.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Bruno Barbosa Sousa is a Professor of Tourism Management at Polytechnic University of Cávado and Ave (IPCA), Portugal.

José Duarte Santos is a Professor of Marketing at the Accounting and Business School of the Polytechnic of Porto (ISCAP), Portugal.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2026
Langue
anglais
ISBN 10 
1837087873
ISBN 13 
9781837087877
Reliure
Relié
Nombre de pages
400
Éditeur
Sousa Bruno Barbosa, Santos José Duarte
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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