Public Relations in Asia Pacific: Communicating Effectively Across Cultures - Couverture souple

Devereux, Mary; Peirson-Smith, Anne

Couverture souple

ISBN 10 : 1837537259 ISBN 13 : 9781837537259

Editeur : Emerald Publishing Limited, 2025

Synopsis

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world's fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.

Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.

Public Relations in Asia Pacific is a 'must read' for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.

A propos du livre

À propos de l'auteur

Mary Devereux is an award-winning corporate communication, sustainability, employee engagement, and content development professional. She was previously based in Hong Kong and has recently moved to the United Kingdom.

Anne Peirson-Smith is Professor of Fashion in the School of Design, Arts and Creative Industries (DACI) at Northumbria University, UK. She teaches, researches and publishes public relations, branding and communication management, with specialisms in sustainability and the fashion and textile industries.

Détails de l'édition

• Éditeur: Emerald Publishing Limited
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1837537259
• ISBN 13: 9781837537259
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 320
• Coordonnées du fabricant: Easy Access System Europe Oü, 16879218; gpsr.requests@easproject.com; ; Mustamäe tee 50, 10621, Tallinn, Estonia; Tallinn; 10621; Estonie