Tourism Innovation in the Digital Era: Big Data, AI and Technological Transformation - Couverture rigide

Couverture rigide

ISBN 10 : 1837971676 ISBN 13 : 9781837971671

Editeur : Emerald Publishing Limited, 2023

Synopsis

Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them. The potential of new technologies to completely overhaul the tourism and hospitality industry is emerging; new generations of tourists will have radically different expectations and requirements in relation to today's tourists. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. Many low-income economies can potentially benefit from this digital transformation and others are at risk of being left behind if they fail to embrace this moment.

To explore how and why, ten chapters are presented here in Tourism Innovation in the Digital Era, ranging from topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups. Providing multidisciplinary approaches, readers will learn more about the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

The book series New Perspectives in Tourism and Hospitality Management positions organizational change and behavior in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism/hospitality management.

A propos du livre

À propos de l?auteur

Marco Valeri is a Senior Lecturer in Organizational Behavior, Niccolò Cusano University, Italy. He is a Lecture in Applied Organizational Behaviour, Xenophon College, London. Valeri is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor's University, Malaysia. He is also Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France, and Honorary Associate Professor, University of Pannonia, Hungary. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.

Détails de l'édition

• Éditeur: Emerald Publishing Limited
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1837971676
• ISBN 13: 9781837971671
• Reliure: Relié
• Nombre de pages: 156
• Éditeur: Valeri Marco
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne