Digital Transformation and Customer Experience: How to Succeed in The Digital Economy - Couverture souple

Mbama, Dr. Cajetan I.

Couverture souple

ISBN 10 : 1838491503 ISBN 13 : 9781838491505

Editeur : IndigoListPress, 2021

Synopsis

Background
Delivering on digital transformation and customer experience improvement has become very vital in the recent years, as we now live in the digital economy. Digital technology is changing the way people do things, deal with customers and obtain services. To win in this digital race, organisations must use technology to solve customer problems and improve their experience. Many organisations fail to realise the digital transformation and customer experience benefits and take advantage in the digital economy, except firms such as Amazon and Google. The author argues that they fail to utilise the most valuable techniques and material available, which this book helps to remedy.

Book Description
This book offers key information and knowledge on how digital transformation and customer experience can help transform organisational outcomes in the digital economy. It provides important insight, frameworks and advice on how to perform digital transformation and customer experience improvement, relating to data analytics, security risk, DevOps, Internet of Things (IoT), Artificial Intelligence (AI), and improving customer relationships and business performance. The book contains best practices and reflects leading-edge thinking and developments in the business and digital space. It shows how digital transformation and customer experience enable organisations to benefit from data analytics, digital marketing, agile method and cloud, better user experience, automation, innovation and reduced cybersecurity risk, and achieve better results. These are critical following the Covid-19 pandemic, when digital technology, remote working and e-commerce are playing major roles. In the new economy, companies want to use digital technology to beat competition and improve profit. The book gives readers the understanding of technologies driving digital transformation and customer experience, and of how to seize opportunities and succeed in the growing digital economy.

Key Features and Learnings
The book presents the current world economy which is digitally based. The content is organised into chapters, each treating a different topic, making it significant for readers to get a general knowledge of what is required in digital transformation and customer experience, and tips offered on how to take economic advantage in the digital economy. The chapters address the underpinning information and study materials as follows:

• frameworks for improving digital transformation
• improving customer experience and relationships
• managing security risk (e.g. cybersecurity)
• automation with blockchain, IoT, AI and machine learning
• data analytics for better customer insights, digital marketing and making decisions
• DevOps, tools, agile, cloud and innovation benefits
• designing digital transformation strategies
• digital transformation drivers and overcoming challenges

Who the Book is for
This book will benefit anyone who aspires to understand the basics of digital transformation and customer experience, and learn how to leverage them to accelerate success and improve business. It offers guidelines, strategies and expert advice for universities, leaders, managers, individuals, start-ups and professionals, in Business, Organisational, Marketing and ICT areas, wishing to grasp digital transformation and customer experience for improving services, efficiency, processes, competitiveness and profit. The topic areas are widely taught and practiced in industry and universities worldwide. The book will help people gain the necessary skills to implement digital transformation and customer experience strategies to achieve better outcomes. It will be crucial reading for people who need to use digital transformation and customer experience results to improve organisational performance and thrive in the digital economy.

Détails de l'édition

• Éditeur: IndigoListPress
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1838491503
• ISBN 13: 9781838491505
• Reliure: Broché
• Nombre de pages: 249
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg