Articles liés à Transforming Social Media Business Models Through Blockchain

Transforming Social Media Business Models Through Blockchain - Couverture souple

Livre 64 sur 263: Emerald Points

Upadhyay, Nitin

 
9781838673024: Transforming Social Media Business Models Through Blockchain
Couverture souple
ISBN 10 : 1838673024 ISBN 13 : 9781838673024
Editeur : Emerald Publishing Limited, 2019

Synopsis

Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential.
Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space.
Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.

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À propos de l'auteur

Nitin Upadhyay is the Chair and Head of the Centre for Innovation at Goa Institute of Management, India. He is a leading authority and speaker on innovation, design, cloud computing, big data & analytics, future technology, blockchain and user experience. He has wide industry, academic, consultancy and research experience.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Publishing Limited
Date d'édition
2019
Langue
anglais
ISBN 10 
1838673024
ISBN 13 
9781838673024
Reliure
Broché
Nombre de pages
104
Coordonnées du fabricant
non disponible
Personne responsable
Easy Access System Europe
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