Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises - Couverture rigide

 
9781839100154: Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises
Couverture rigide
ISBN 10 : 183910015X ISBN 13 : 9781839100154
Editeur : Edward Elgar Publishing Ltd, 2021

Synopsis

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.


Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for “ordinary” data-driven journeys that are available to firms of any size.


Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Edited by Carsten Lund Pedersen, Assistant Professor, Copenhagen Business School, Denmark, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa, Thomas Ritter, Professor, and Torsten Ringberg, Professor, Copenhagen Business School, Denmark

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2021
Langue
anglais
ISBN 10 
183910015X
ISBN 13 
9781839100154
Reliure
Relié
Nombre de pages
272
Éditeur
Lund Pedersen Carsten, Lindgreen Adam, Ritter Thomas, Ringberg Torsten
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781035306787: Big Data in Small Business: Data-driven Growth in Small and Medium-sized Enterprises

Edition présentée

ISBN 10 :  1035306786 ISBN 13 :  9781035306787
Editeur : Edward Elgar Publishing Ltd, 2022
Couverture souple