Articles liés à Religion and Consumer Behaviour in Developing Nations

Religion and Consumer Behaviour in Developing Nations - Couverture rigide

 
9781839101021: Religion and Consumer Behaviour in Developing Nations
Couverture rigide
ISBN 10 : 1839101024 ISBN 13 : 9781839101021
Editeur : Edward Elgar Publishing Ltd, 2021

Synopsis

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers’ religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues. Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations. Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions.

This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology. Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edited by Ayantunji Gbadamosi, Senior Lecturer, Royal Docks School of Business and Law, University of East London, UK and Ayodele Christopher Oniku, Senior Lecturer, Department of Business Administration, University of Lagos, Nigeria

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2021
Langue
anglais
ISBN 10 
1839101024
ISBN 13 
9781839101021
Reliure
Relié
Nombre de pages
256
Éditeur
Gbadamosi Ayantunji, Oniku Ayodele C.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible