Case Studies in Entrepreneurship - Couverture souple

Reed, Marlene M.; Brunson, Rochelle R.

 
9781839101434: Case Studies in Entrepreneurship
Couverture souple
ISBN 10 : 1839101431 ISBN 13 : 9781839101434
Editeur : Edward Elgar Publishing Ltd, 2021

Synopsis

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.


Key features include:


  • Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs
  • A theory-based online Instructor‘s Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion
  • Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs.


An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Marlene M. Reed, D.B.A, Entrepreneur in Residence, Department of Entrepreneurship and Corporate Innovation, Hankamer School of Business, Baylor University and Rochelle R. Brunson, PhD, Clinical Associate Professor for Apparel Merchandising, Department of Human Sciences and Design, Robbins College of Health and Human Sciences, Baylor University, US

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2021
Langue
anglais
ISBN 10 
1839101431
ISBN 13 
9781839101434
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781839101410: Case Studies in Entrepreneurship

Edition présentée

ISBN 10 :  1839101415 ISBN 13 :  9781839101410
Editeur : Edward Elgar Publishing Ltd, 2021
Couverture rigide