Articles liés à International Business Strategy in Complex Markets

International Business Strategy in Complex Markets - Couverture souple

Jansson, Hans

 
9781839101830: International Business Strategy in Complex Markets
Couverture souple
ISBN 10 : 1839101830 ISBN 13 : 9781839101830
Editeur : Edward Elgar Publishing Ltd, 2020

Synopsis

In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.

Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.

This updated edition includes:

  • The international network strategy (INS), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the international matching strategy (IMS), dealing with how MNCs achieve legitimacy
  • An overview of the historical development of the supranational environment, structured as three waves of the internationalization of firms, including the integration of foreign direct investment into the global value chain
  • Dedicated chapters outlining the development of research on international business, strategy, marketing, networks and institutions
  • A methodology for analysing the institutional context of foreign local markets.

Insightful and enlightening, this textbook is ideal for postgraduate students of international business, strategy and marketing. This book will also offer frameworks and strategic tools for managers, consultants and practitioners confronting strategic issues in complex markets.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Hans Jansson, Linnaeus University, Sweden

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2020
Langue
anglais
ISBN 10 
1839101830
ISBN 13 
9781839101830
Reliure
Broché
Numéro d'édition
2
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible