Advanced Introduction to the Experience Economy - Couverture souple

Sundbo, Jon

 
9781839103858: Advanced Introduction to the Experience Economy
Couverture souple
ISBN 10 : 183910385X ISBN 13 : 9781839103858
Editeur : Edward Elgar Publishing Ltd, 2021

Synopsis

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.


Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.


Key features include:


  • Analysis of how experiences are replacing services and knowledge as a key driver for the economy
  • Discussion of the future of the experience economy and the impacts Covid-19 may have on this
  • Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.


Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University, Denmark

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2021
Langue
anglais
ISBN 10 
183910385X
ISBN 13 
9781839103858
Reliure
Broché
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781839103834: Advanced Introduction to the Experience Economy

Edition présentée

ISBN 10 :  1839103833 ISBN 13 :  9781839103834
Editeur : Edward Elgar Publishing Ltd, 2021
Couverture rigide