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Artificial Intelligence for Sustainable Value Creation - Couverture rigide

 
9781839104381: Artificial Intelligence for Sustainable Value Creation

Synopsis

Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence.


Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value.


Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.

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À propos de l'auteur

Edited by Margherita Pagani, PhD, HDR, Full Professor of Human Centric Artificial Intelligence and Digital Marketing, Founding Director, SKEMA Center for Artificial Intelligence, SKEMA Business School and the late Renaud Champion, formerly CEO, PRIMNEXT, France

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.