Articles liés à How to Get Published in the Best Marketing Journals

How to Get Published in the Best Marketing Journals - Couverture souple

 
9781839109867: How to Get Published in the Best Marketing Journals
Couverture souple
ISBN 10 : 1839109866 ISBN 13 : 9781839109867
Editeur : Edward Elgar Publishing Ltd, 2020

Synopsis

This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.

More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus.

This book is an indispensable guide for doctoral students, faculty teaching doctoral courses, individuals early in their career in marketing and scholars who wish to place their work in those journals which have a significant impact on the marketing discipline.

Contributors include: J.R. Bettman, R.N. Bolton, L. Ferrell, O.C. Ferrell, G.N. Frazier, R.P. Hill, J. Huber, C.S. Katsikeas, U. Kayande, V. Kumar, D.M. Ladik, D.R. Lehmann, M.F. Luce, D.J. MacInnis, V. Mittal, C. Moorman, C. Pechmann, J.H. Roberts, R. Staelin, D.W. Stewart, S. Stremersch, J.O. Summers, S.L. Vargo, R.S. Winer

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edited by David W. Stewart, President's Professor of Marketing and Business Law,Loyola Marymount University | Los Angeles and Daniel M. Ladik, Seton Hall University, US

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2020
Langue
anglais
ISBN 10 
1839109866
ISBN 13 
9781839109867
Reliure
Broché
Nombre de pages
256
Éditeur
Stewart David W., Ladik Daniel M.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible