B2B Sales for the Entrepreneur: A Step-by-Step Sales Guide for First-Time Founders - Couverture souple

Mansell, Garry

 
9781839529580: B2B Sales for the Entrepreneur: A Step-by-Step Sales Guide for First-Time Founders
Couverture souple
ISBN 10 : 183952958X ISBN 13 : 9781839529580
Editeur : Brown Dog Books, 2025

Synopsis

You didn’t start your business to become a salesperson – but if you want customers, you’ll need to learn how to sell.

In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales – even if they’ve never sold a thing in their lives.

Whether you’re building a SaaS product, a consultancy or a complex solution, you’ll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers.

In this book, you’ll learn how to:

  • Rewire your mindset and bounce back from rejection
  • Define a compelling value proposition that actually lands
  • Find, reach and engage ideal customers
  • Handle objections and negotiate like a pro
  • Close deals and build long-term client relationships
  • Know when (and how) to hire your first salesperson

With real-world case studies, ready-to-use templates and ‘fieldwork’ exercises at the end of each chapter, this isn’t just a book – it’s a founder’s sales playbook. You’ll move from hesitating to selling with confidence, clarity and authenticity.

You don’t need to be a natural. You just need the right tools.

Whether you’re pre-revenue or scaling your first team, B2B Sales for the Entrepreneur will help you sell smarter, grow faster and stay true to your values along the way.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Garry Mansell is a successful entrepreneur, angel investor, author and public speaker based in the UK. Having scaled and exited multiple B2B businesses, he now mentors founders on commercial growth and go-to-market strategy. B2B Sales for the Entrepreneur is his definitive guide for founders who never thought they’d have to ‘do sales’ – and now need to do it well.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Brown Dog Books
Date d'édition
2025
Langue
anglais
ISBN 10 
183952958X
ISBN 13 
9781839529580
Reliure
Broché
Nombre de pages
296
Coordonnées du fabricant
non disponible
Personne responsable
non disponible