Articles liés à Strategic Issues in European Aerospace Industry

Strategic Issues in European Aerospace Industry - Couverture rigide

Lawrence, Philip; Braddon, Derek

 
9781840148237: Strategic Issues in European Aerospace Industry

Synopsis

This book is a unique collection of perspectives provided by a mix of leading academics, industrialists and government officials on the challenges facing the European aerospace industry. The book focuses on two interrelated, daunting challenges. The consolidated American aerospace industry, which in the 1990s has undergone $100bn worth of merger activity. The second is the compelling task of rationalization and consolidation required in the European industry itself. Through a mix of analytical perspectives and project-oriented assessments, the book provides an essential guide to the major strategic agenda for the European industry. A unique feature is the contribution of leading industry executives and project managers. These industry insiders outline the dilemmas and challenges facing the industry from the viewpoint of those at the sharp end of the business. The book is an essential guide to the technical, political and economic agenda for aerospace in the next decade and beyond.

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À propos de l'auteur

Philip K. Lawrence, Director, Aerospace Research Group, University of the West of England, Bristol, UK. Derek L. Braddon, Associate Director, Aerospace Research Group, University of the West of England, Bristol, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.