Successful Innovation: Towards a New Theory for the Management of Small and Medium Sized Enterprises - Couverture rigide

Cobbenhagen, Jan

 
9781840643886: Successful Innovation: Towards a New Theory for the Management of Small and Medium Sized Enterprises
Couverture rigide
ISBN 10 : 1840643889 ISBN 13 : 9781840643886
Editeur : Edward Elgar Publishing Ltd, 2000

Synopsis

Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyses innovation success at the company, rather than the project, level and contributes to the development of a new theory on innovation management in small and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Jan Cobbenhagen, M3 New Business Creation, Maastricht, The Netherlands

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2000
Langue
anglais
ISBN 10 
1840643889
ISBN 13 
9781840643886
Reliure
Relié
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible