Business Strategy and National Culture: Us and Asia Pacific Microcomputer Multinationals in Europe - Couverture rigide

Tsang, Denise

Couverture rigide

ISBN 10 : 184064480X ISBN 13 : 9781840644807

Editeur : Edward Elgar Publishing Ltd, 2002

Synopsis

This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.

The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.

This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material.

A propos du livre

À propos de l'auteur

Denise Tsang, Lecturer, Henley Business School, The University of Reading, UK

Détails de l'édition

• Éditeur: Edward Elgar Publishing Ltd
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 184064480X
• ISBN 13: 9781840644807
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne