Effective Marketing - Couverture souple

MacKay, Catriona

 
9781840784268: Effective Marketing

Synopsis


Whether you are already in a marketing job,
aspire to having one or want to grow your business, Effective
Marketing in easy steps
will help you to become a successful
marketer.


By keeping it simple, Catriona MacKay has
combined her own business experience with established best practice to give you
a practical guide to Marketing. Her great marketing tips and advice will help
you:


  • Write a successful marketing plan.
  • Avoid making costly mistakes.
  • Encourage good marketing practice at work.
  • Use what you know to make your business grow.
  • Devise effective marketing for today's market
    including how to use online resources.
  • Essential for those who want to grasp the key
    marketing skills without getting bogged down in academic theories. Includes
    worksheets to get you started.


    Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    Présentation de l'éditeur

    Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer.

    By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to Marketing. Her great marketing tips and advice will help you:

  • write a successful marketing plan
  • avoid making costly mistakes
  • encourage good marketing practice at work
  • use what you know to make your business grow
  • devise effective marketing for today's market including how to use online resources
  • Essential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started.

    Biographie de l'auteur

    Catriona MacKay is a widely experienced business professional with a proven track record in developing and driving strategies for business growth and transformation. Specialist expertise in Marketing (including CRM) and in implementing organisational change. Results-driven and performance focused, combining well-developed commercial flair and business acumen with strong leadership capabilities.

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.