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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Couverture souple
Synopsis
This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.
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Présentation de l'éditeur
In Crossing the Chasm, Geoffrey Moore, the world′s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurCapstone Publishing Ltd
- Date d'édition1998
- ISBN 10 1841120006
- ISBN 13 9781841120003
- ReliureBroché
- Langueanglais
- Nombre de pages256
- Coordonnées du fabricantnon disponible
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Edité par
Capstone Publishing, 1998
ISBN 10 : 1841120006
ISBN 13 : 9781841120003
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001490921
Quantité disponible : 2 disponible(s)
Image d'archives
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Edité par
Capstone Publishing, 1998
ISBN 10 : 1841120006
ISBN 13 : 9781841120003
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR002913787
Quantité disponible : 1 disponible(s)
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Crossing the Chasm
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Crossing the Chasm This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781841120003
Quantité disponible : 1 disponible(s)
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Crossing the Chasm
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781841120003
Quantité disponible : 1 disponible(s)
Image d'archives
Crossing the Chasm
Edité par
Capstone Publishing Ltd, 1998
ISBN 10 : 1841120006
ISBN 13 : 9781841120003
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL1364600
Quantité disponible : 1 disponible(s)