Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-maker - Couverture souple

Crainer, Stuart

 
9781841120027: Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-maker

Synopsis

This is one of a series that shows how the "big shots" of the business world have attained their positions in which they control huge empires and command vast personal fortunes. The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

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Présentation de l'éditeur

Now brought completely up–to–date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch′s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

Quatrième de couverture

One: Go with the Flow

Two: Goodbye Mr Nice Guy

Three: Place Your Bets

Four: Lead from the Front

Five: King of the Nitty Gritty

Six: DNA Marketing

Seven: Speed Freaks

Eight: Think Tomorrow Today

Nine: Ambition Never Dies

Ten Drive the Company

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