The Ultimate Book of Business Breakthroughs tells the stories behind the greatest business decisions of all time and draws out the critical and universal lessons. From Mickey Mouse to the invention of mass production at Ford, and from "just doing it" with Nike to General Electric's research laboratory, these business breakthroughs show how imagination, guts and conviction can transform a business or industry overnight.
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Tom Cannon is Chief Executive of the Management Charter Initiative. His string of business best-sellers includes The Guinness Book of Business Records, How to Get Ahead in Business and Welcome to the Revolution.
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