Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Couverture souple

Moore, Geoffrey A.

 
9781841120638: Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Couverture souple
ISBN 10 : 1841120634 ISBN 13 : 9781841120638
Editeur : Capstone Publishing Ltd, 1998

Synopsis

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Capstone Publishing Ltd
Date d'édition
1998
Langue
anglais
ISBN 10 
1841120634
ISBN 13 
9781841120638
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible