Smart Things to Know About Partnerships - Couverture souple

Mariotti, John L.

Couverture souple

ISBN 10 : 1841121126 ISBN 13 : 9781841121123

Editeur : Capstone Publishing Ltd, 2001

Synopsis

This is a comprehensive guide to getting the most from strategic alliances. It is part of a series that guides readers through the benefits and pitfalls of corporate alliances. From choosing a partner to matching cultures, goals, aspirations, and resources; from dealing with conflict to building competitive advantage in order to access new markets, technologies, and knowledge, this is a unique guide to the power of collaboration. "The Smart Things" series has established a reputation as a first-choice for hassled executives who want to stay in touch with the latest thinking. Each book delivers a sharp introduction to the basics, as well as sharing experience and tips from the gurus on the frontiers of the field. Its innovative "build-your-own-book" format and design create an unforgettable learning experience.

A propos du livre

À propos de l'auteur

JOHN L. MARIOTTI is President and CEO of The Enterprise Group, time--shared executive advisors. An experienced executive, and former president of Huffy Bicycles and Rubbermaid Office Products Group, Mariotti is a management columnist for the American Management Association, Fortune Small Business and Management Centre Europe, and author of Smart Things to Know About Brands and Branding (Capstone 1999) and Smart Things to Know About Marketing (Capstone 2000), The Power of Partnerships (Blackwell 1996) and The Shape Shifters: Continuous Change for Competitive Advantage (Wiley 1997). He is an internationally recognized speaker and consultant, who also serves as a director of HomeCare Industries, Amrep, Acorn Products (ACRN) and Manco (division of Henkel kGAa). Mariotti holds Bachelors and Masters degrees in Engineering.

Détails de l'édition

• Éditeur: Capstone Publishing Ltd
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 1841121126
• ISBN 13: 9781841121123
• Reliure: Broché
• Nombre de pages: 238
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible