Conquering the Wireless World: The Age of M-Commerce - Couverture rigide

Lamont, D.

Couverture rigide

ISBN 10 : 184112138X ISBN 13 : 9781841121383

Editeur : Capstone Publishing Ltd, 2001

Synopsis

"In my work (marketing studies) I need hard data. Prof. Lamont's work reveals why mobile Internet will play such a crucial role in the future of marketing studies: data-points can be gathered at the individual level, and related to proximity, timeliness and commerce activities. This is an eye-opener: in the future, you cannot do marketing without taking the mobile Internet into consideration." - Ing. S. Meacci, President, Italian Marketing Association - AISMCEO Databank. "No one understands and explains the market dynamics and forces of m-commerce better than Prof.Lamont. While I've been well aware of the implications of m-commerce in the small, only this book gave me the big, whole picture. This book is the definitive reference for mobile marketing." - Steve Tendon, General Partner, Tendon Consulting Group, Sweden. "Everyone agrees that the mobile Internet will create a paradigm shift in the ways that we work and live. There is less agreement, however, in where the business opportunities and pitfalls can be found in the wireless pace. Douglas Lamont's "Conquering the Wireless World" offers a clear and analytical plan to help wireless leaders develop winning marketing plans and strategies." - David Jacobson, Partner, Sonnenschein Nath and Rosenthal and Organizer of First tuesday and Mobile Wednesdays in Chicago. "With passion and precision, Professor Lamont bridges the gap between technology and marketing, and explains the new world of M-Commerce. His book is an "M" read for anyone that needs to know what the future holds for the new business game in town, the wireless Internet." - Robert Sexauer, Managing Partner Trans@ctive Partners Ltd. Downers Grove, Illinois.

A propos du livre

À propos de l'auteur

Doug Lamont is visiting professor of marketing at DePaul University in Chicago, USA (dlamont@wppost.depaul.edu) and managing director of DL & Associates, a Chicago--based consulting firm. He is a member of IBM's Mobile Computing Marketing Advisory Board and the International Advisory Board of Wireless Business & Technology.

Détails de l'édition

• Éditeur: Capstone Publishing Ltd
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 184112138X
• ISBN 13: 9781841121383
• Reliure: Relié
• Nombre de pages: 312
• Éditeur: Lamont Douglas
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible