Global Marketing: Marketing 04.02 - Couverture souple

Lamont, Douglas

Couverture souple

ISBN 10 : 1841121916 ISBN 13 : 9781841121918

Editeur : Capstone, 2002

Synopsis

Fast track route to mastering all aspects of global marketing

Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally

Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.

Includes a glossary of key concepts and a comprehensive resources guide

A propos du livre

À propos de l'auteur

DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.

Détails de l'édition

• Éditeur: Capstone
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 1841121916
• ISBN 13: 9781841121918
• Reliure: Broché
• Nombre de pages: 138
• Coordonnées du fabricant: non disponible
• Personne responsable: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Allemagne