Reputation Management: Marketing 04.05 - Couverture souple

Griffin, Gerry

 
9781841122311: Reputation Management: Marketing 04.05
Couverture souple
ISBN 10 : 1841122319 ISBN 13 : 9781841122311
Editeur : Capstone, 2001

Synopsis

Fast track route to mastering all aspects of reputation management

Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan

Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell

Includes a glossary of key concepts and a comprehensive resourcesguide

ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making iteasy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Gerry Griffin is founder of the Business Communication Forum (BCF) - a training and development organisation dedicated to a whole range of business communication issues. He was formerly European Director of Training at PR agency Burson-Marsteller, and Director of Communication at London Business School. Author of The Power Game and .Con. Gerry Griffin appears frequently on national and international TV. He is also head of business strategy for internet broadcaster www.joose.tv.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Capstone
Date d'édition
2001
Langue
anglais
ISBN 10 
1841122319
ISBN 13 
9781841122311
Reliure
Broché
Nombre de pages
122
Coordonnées du fabricant
non disponible
Personne responsable
non disponible