The Chasm Companion: A Field Book to Crossing the Chasm And Inside The Tornado - Couverture souple

Wiefels, Paul

Couverture souple

ISBN 10 : 1841124680 ISBN 13 : 9781841124681

Editeur : Capstone Publishing Ltd, 2002

Synopsis

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

A propos du livre

À propos de l'auteur

PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.

Détails de l'édition

• Éditeur: Capstone Publishing Ltd
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 1841124680
• ISBN 13: 9781841124681
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible