The New Bottom Line: Bridging the Value Gaps That Are Undermining Your Business - Couverture rigide

Mitchell, Alan; Bauer, Andreas W.; Hausruckinger, Gerhard

 
9781841124766: The New Bottom Line: Bridging the Value Gaps That Are Undermining Your Business
Couverture rigide
ISBN 10 : 1841124761 ISBN 13 : 9781841124766
Editeur : Capstone Publishing Ltd, 2003

Synopsis

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that's making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it's undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the 'seminal' book Right Side Up: Building Brands in the Age of the Organized Consumer (HarperCollinsBusiness, 2001).

Andreas W. Bauer is Head of Roland Berger Strategy Consultants' global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus.

Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm's Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Capstone Publishing Ltd
Date d'édition
2003
Langue
anglais
ISBN 10 
1841124761
ISBN 13 
9781841124766
Reliure
Relié
Nombre de pages
276
Coordonnées du fabricant
non disponible
Personne responsable
non disponible