Free Gift Inside!! - Couverture souple

Brown, Stephen

 
9781841125466: Free Gift Inside!!
Couverture souple
ISBN 10 : 1841125466 ISBN 13 : 9781841125466
Editeur : John Wiley & Sons, 2003

Synopsis

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

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À propos de l'auteur

Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons
Date d'édition
2003
Langue
anglais
ISBN 10 
1841125466
ISBN 13 
9781841125466
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible