Smart Marketing - Couverture souple

Mariotti, John L.

 
9781841125855: Smart Marketing
Couverture souple
ISBN 10 : 1841125857 ISBN 13 : 9781841125855
Editeur : Capstone Publishing Ltd, 2004

Synopsis

Most people think that marketing has entered a new era thanks to the Internet, e-commerce and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever.

Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them.

If you really want to be one of the top marketers in the new economy this is the right book for you. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing:

* You must have a plan * Get close to your customers * Do your homework * Remember relationships * Use the speed and reach of technology

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À propos de l'auteur

John L Marriotti is President and CEO of the The Enterprise Group, time-shared executive advisors providing strategic, marketing and operational consulting and advisory services. An experienced executive, he serves on five corporate boards and was formerly President of Huffy Bicycles and Rubbermaid Office Products Group. He is is author of seven business books including Marketing Express and Smart Things to Know About Brands as well as a novel, The Silence. He has written over 200 columns and features for publications as diverse as The American Management Association, Management Centre Europe and Executive Excellence. He is an interntionally recognised speaker and consultant and holds Bachelors and Masters degrees in Engineering.

His web address is www.marriotti.net

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Capstone Publishing Ltd
Date d'édition
2004
Langue
anglais
ISBN 10 
1841125857
ISBN 13 
9781841125855
Reliure
Broché
Nombre de pages
352
Coordonnées du fabricant
non disponible
Personne responsable
non disponible