Articles liés à Never Mind the Sizzle...Where's the Sausage?: Branding...

Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin - Couverture souple

Taylor, David

 
9781841127699: Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin
Couverture souple
ISBN 10 : 1841127698 ISBN 13 : 9781841127699
Editeur : Capstone, 2007

Synopsis

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

David Taylor is one of the world's 50 most important marketing thinkers' according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Capstone
Date d'édition
2007
Langue
anglais
ISBN 10 
1841127698
ISBN 13 
9781841127699
Reliure
Broché
Nombre de pages
168
Coordonnées du fabricant
non disponible
Personne responsable
non disponible