The Law of Comparative Advertising: Directive 97/55/Ec in the United Kingdom and Germany - Couverture rigide

Ohly, Ansgar; Spence, Michael

 
9781841131177: The Law of Comparative Advertising: Directive 97/55/Ec in the United Kingdom and Germany
Couverture rigide
ISBN 10 : 1841131172 ISBN 13 : 9781841131177
Editeur : Hart Publishing, 2000

Synopsis

This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English).

The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as

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À propos de l?auteur

Michael Spence is a Fellow and Tutor in Law of St Catherine's College, Oxford.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Hart Publishing
Date d'édition
2000
Langue
anglais
ISBN 10 
1841131172
ISBN 13 
9781841131177
Reliure
Relié
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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