Good Thinking: A Guide to Qualitative Research - Couverture souple

Gordon, Wendy

 
9781841160306: Good Thinking: A Guide to Qualitative Research

Biographie de l'auteur

Wendy Gordon has a reputation as an innovative research practitioner and a sound thinker about the business of brands. After working for JWT, Market Research Africa, PepsiCo and Bill Schlackman, she formed The Research Business International, and has subsequently co-founded The Fourth Room, a strategic marketing consultancy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.