The Audience Experience: A critical analysis of audiences in the performing arts - Couverture rigide

Radbourne, Jennifer; Glow, Hilary; Johanson, Katya

 
9781841507132: The Audience Experience: A critical analysis of audiences in the performing arts
Couverture rigide
ISBN 10 : 184150713X ISBN 13 : 9781841507132
Editeur : Intellect Books, 2013

Synopsis

The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences and audience research have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts for audiences, among them convergence marketing and co-creation, children and young people as audiences, and the screening of live performance. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to build new knowledge about how audiences encounter, value and experience quality in the performing arts.

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À propos de l?auteur

Hilary Glow is associate professor in the School of Management and Marketing at Deakin University, Melbourne.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Intellect Books
Date d'édition
2013
Langue
anglais
ISBN 10 
184150713X
ISBN 13 
9781841507132
Reliure
Relié
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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