Bonfire Of The Brands: How I Learnt to Live Without Labels - Couverture souple

Boorman, Neil

Couverture souple

ISBN 10 : 1841959871 ISBN 13 : 9781841959870

Editeur : Canongate Books, 2007

Synopsis

Average number of ads exposed to each day: 3000 Average number of ads exposed to by age of 65: 2 million Average number of brand names memorised by a 10-year-old: 400 Worldwide advertising spend in 2006: $427 billion. In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives? Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?

A propos du livre

À propos de l'auteur

Neil Boorman is a writer, journalist and music promoter based in London. He was the founder of the infamous fanzine Shoreditch Twat, which later became an installation at the Barbican Gallery and a comedy show on Channel 4. Neil was the editor-in-chief of Sleazenation before launching his own magazine, Good For Nothing. Neil also co-created the social stereotype column 'Devil's Dandruff' in the Guardian. Neil Boorman has worked with brands such as Sony, Budweiser, Adidas and Diesel, while also writing for The Times, Time Out, i-D, the BBC News website and Film 4.

Détails de l'édition

• Éditeur: Canongate Books
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1841959871
• ISBN 13: 9781841959870
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible