Articles liés à Globalization and the Chinese Retailing Revolution:...

Globalization and the Chinese Retailing Revolution: Competing in the World's Largest Emerging Market - Couverture rigide

Zhen, Yong

 
9781843342793: Globalization and the Chinese Retailing Revolution: Competing in the World's Largest Emerging Market
Couverture rigide
ISBN 10 : 1843342790 ISBN 13 : 9781843342793
Editeur : Chandos Publishing (Oxford) Ltd, 2007

Synopsis

Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.

Key Features: the first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well; includes many case studies of multinational retailer operations in China and valuable suggestions for success in China; wal-Marts business model, internationalization and operations in emerging market, particularly in China.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr Yong Zhen is an Assistant Professor of Business and Management at Beijing Normal University, Hong Kong Baptist University United International College. He has over 10 years of work and research experiences in Chinese retailing. He studied in the USA and the UK; and obtained Ph. D degree from University of Cambridge.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Chandos Publishing (Oxford) Ltd
Date d'édition
2007
Langue
anglais
ISBN 10 
1843342790
ISBN 13 
9781843342793
Reliure
Relié
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
non disponible