The Chinese Consumer Market: Opportunities and Risks - Couverture rigide

Couverture rigide

ISBN 10 : 1843343320 ISBN 13 : 9781843343325

Editeur : Chandos Publishing (Oxford) Ltd, 2009

Synopsis

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

Key Features: the first book is in English made by Chinese researchers with a Chinese viewpoint of developments; provides the management implications in different sectors of the Chinese economy; predicts future trends .

A propos du livre

À propos de l?auteur

Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.

Détails de l'édition

• Éditeur: Chandos Publishing (Oxford) Ltd
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1843343320
• ISBN 13: 9781843343325
• Reliure: Relié
• Nombre de pages: 250
• Éditeur: Tang Lei
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible