Articles liés à A Short-Cut to Marketing the Library

A Short-Cut to Marketing the Library - Couverture souple

Helinsky, Zuzana

 
9781843344254: A Short-Cut to Marketing the Library
Couverture souple
ISBN 10 : 1843344254 ISBN 13 : 9781843344254
Editeur : Chandos Publishing, 2008

Synopsis

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

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À propos de l'auteur

Zuzana Helinsky is a qualified librarian who has worked with academic and public libraries; she set up and managed for many years the major Swedish subscription agent, and is now a consultant and lecturer, arranging courses in marketing in Sweden, England and the Czech Republic.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Chandos Publishing
Date d'édition
2008
Langue
anglais
ISBN 10 
1843344254
ISBN 13 
9781843344254
Reliure
Broché
Nombre de pages
112
Coordonnées du fabricant
non disponible
Personne responsable
non disponible