Marketing the 21st Century Library: The Time Is Now - Couverture souple

Lucas-Alfieri, Debra

Couverture souple

ISBN 10 : 1843347733 ISBN 13 : 9781843347736

Editeur : Chandos Publishing, 2015

Synopsis

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.

A propos du livre

À propos de l'auteur

Debra Lucas-Alfieri has been the Head of Reference and Interlibrary Loan at D'Youville College in Buffalo, NY, since 2002. Her book chapters appear in Middle Management in Academic and Public Libraries and the 21st Century Handbook of Anthropology. Dozens of encyclopedia articles appear in the Encyclopedia of Power, the Encyclopedia of Time, the Encyclopedia of Anthropology, and the 20th Century Encyclopedia of Pop Culture. Debra has also published academic journal articles in Collaborative Librarianship, the Journal of Interlibrary Loan, Document Delivery & Electronic Reserve, and the Journal of Library and Information Science. She teaches web-based workshops for Library Juice Academy (http: //libraryjuiceacademy.com/) in marketing public and academic libraries, library management, and interlibrary loan. Additionally, she has served as an editor for the Journal of Library Innovation. She has served as a guest lecturer, conference presenter, and keynote speaker in the field of librarianship and research. She is also recognized in Who's Who in America and Who's Who of American Women. Debra also has a website, www.newlibrarian.org, which details her professional contributions.

Détails de l'édition

• Éditeur: Chandos Publishing
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1843347733
• ISBN 13: 9781843347736
• Reliure: Broché
• Nombre de pages: 120
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible