STANDARD GRADE BUSINESS MANAGEMENT - Couverture souple

Couverture souple

ISBN 10 : 1843724723 ISBN 13 : 9781843724728

Editeur : Leckie & Leckie, 2007

Synopsis

This title delivers a highly visual approach to revision. Essential course content at General and Credit level is delivered for the five course units: Marketing; Finance; Human Resources; IT; and Operations. In addition, a chapter dedicated to the Business at Work project provides valuable guidance and coursework support.

Whilst the colour layout, illustrations and tables improve recall and appeal to a variety of learning styles, Top Tips and Quick Tests for every double page spread focus revision, and expert exam advice shows students how to improve their grade.

Contents

Practical abilities

*
The PA project
*
Business@work – the simulation
*
The to-do list
*
Tool bar summary
*
The SQA Practical Abilities examination

Marketing

*
The market
*
Market research
*
Who are your customers?
*
The marketing mix – product
*
The marketing mix – price
*
The marketing mix – promotion
*
The marketing mix – place

Operations

*
Operations in business
*
Stock
*
Factors of production
*
Production methods
*
Quality and distribution

Information technology

*
Using computers to generate information
*
How ICT is used in business
*
Using ICT to communicate
*
The benefits and problems of ICT communication

Human resources

*
Recruitment and selection
*
Choosing the right person for the job
*
The selection process
*
Working in business today
*
Staff appraisals
*
Interrelationships between employees and employers
*
Legislation affecting businesses
*
Changing patterns of employment

Finance

*
Planning and controlling finance
*
Cash budgets and cash flow
*
Final accounts
*
Using final accounts
*
Analysing final accounts
*
Sources of finance

Examination advice

Glossary

A propos du livre

Présentation de l'éditeur

This brand new title delivers a highly visual approach to traditional textbook revision. Essential course content at General and Credit level is delivered for the five functional units: Marketing; Finance; Human Resources; IT ; Operations. In addition, a chapter dedicated to the Business at Work project provides valuable guidance and coursework support. Whilst the colour layout, illustrations and tables improve recall and appeal to a variety of learning styles, top tips and quick tests for every double page spread focus revision, and expert exam advice shows students how to improve their grade.

Détails de l'édition

• Éditeur: Leckie & Leckie
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1843724723
• ISBN 13: 9781843724728
• Reliure: Broché
• Nombre de pages: 96
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible