Business Research Methods : A Practical Approach - Couverture souple

Cameron, Sheila; Price, Deborah

Couverture souple

ISBN 10 : 1843982285 ISBN 13 : 9781843982289

Editeur : Chartered Institute of Personnel & Development, 2009

Synopsis

Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written.

Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project.

Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.

A propos du livre

À propos de l?auteur

Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK. Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.

Détails de l'édition

• Éditeur: Chartered Institute of Personnel & Development
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1843982285
• ISBN 13: 9781843982289
• Reliure: Broché
• Nombre de pages: 656
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible