Selling Solar: The Diffusion of Renewable Energy in Emerging Markets - Couverture rigide

Miller, Damian

 
9781844075188: Selling Solar: The Diffusion of Renewable Energy in Emerging Markets
Couverture rigide
ISBN 10 : 1844075184 ISBN 13 : 9781844075188
Editeur : Earthscan Ltd, 2009

Synopsis

To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges - and opportunities - are immense.

Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the twenty-first century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated?

Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analyzing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Damian Miller is the CEO of Orb Energy, a leading provider of solar energy solutions in India. He holds a PhD from the University of Cambridge and has more than ten years of solar industry experience. Selling Solar is written from the perspective of someone who has both analysed and influenced the diffusion of solar energy in emerging markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Earthscan Ltd
Date d'édition
2009
Langue
anglais
ISBN 10 
1844075184
ISBN 13 
9781844075188
Reliure
Relié
Nombre de pages
306
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781849712101: Selling Solar

Edition présentée

ISBN 10 :  1849712107 ISBN 13 :  9781849712101
Editeur : Routledge, 2009
Couverture souple