Follow This Path: How the World's Greatest Organizations Unleash Human Potential - Couverture souple

Coffman, Curt; Gonzalez-Molina, Gabriel

Couverture souple

ISBN 10 : 1844130134 ISBN 13 : 9781844130139

Editeur : Random House Business Books, 2004

Synopsis

This volume aims to teach business leaders how to achieve sustainable growth and profits in an environment of intense competition in a ten-step programme.

A propos du livre

Présentation de l'éditeur

FOLLOW THIS PATH is a ten-step programme for making your company more profitable by understanding that both employees and customers are people with emotional and psychological needs and wants. People are not rational utility-maximizers acting on perfect information, as in economic theory. Rather, as both customer and employee, they want to form economic relationships - like any other kind of relationship - that are based on trust and emotional connection. If they succeed in forming such relationships, they engage (a key word in the book, and a central theme) with an organization, and will ultimately prove more profitable to it. The authors draw on years of Gallup surveys to detail the Q12 - the 12 factors that encourage employees to become engaged with the organization, and the CE11 - the 11 factors that lead to Customer Engagement. In each case, they show how engagement leads to profitability, and back up their claims with lots of statistics based on Gallup findings.

Biographie de l'auteur

Curt Coffman is the co-author of New York Times bestseller, First, Break All the Rules. He is also the Global Practice Leader of Q12 Management, within Gallup. Gabriel Gonzalez-Molina is an economist and Gallup speaker and consultant.

Détails de l'édition

• Éditeur: Random House Business Books
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 1844130134
• ISBN 13: 9781844130139
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible