Revenue Management and Pricing: Case Studies and Applications - Couverture souple

Yeoman, Ian; McMahon-Beattie, Una

 
9781844800629: Revenue Management and Pricing: Case Studies and Applications

Synopsis

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

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Autres éditions populaires du même titre

9780826459718: Revenue Management and Pricing

Edition présentée

ISBN 10 :  0826459714 ISBN 13 :  9780826459718
Editeur : Cengage Learning EMEA, 2003
Couverture rigide