Consumer Behaviour - Couverture souple

Wright, Ray

 
9781844801381: Consumer Behaviour
Couverture souple
ISBN 10 : 1844801381 ISBN 13 : 9781844801381
Editeur : Cengage Learning EMEA, 2006

Synopsis

Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright's accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA's, postgraduate marketing degrees and professional courses.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Ray Wright (MBA, BA (Hons), DMS, MCIM, C.ed.) worked for over twenty years in marketing and sales for various commercial organizations before coming into education. After spending six years as Head of Marketing and Retail at the Croydon Business School before coming to lecture in Marketing at the Anglia Business School, he now lectures at the Anglia Polytechnic University. He can be found on his web-site at www.raynetmarketing.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
2006
Langue
anglais
ISBN 10 
1844801381
ISBN 13 
9781844801381
Reliure
Broché
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
non disponible