International Marketing Strategy - Couverture souple

Doole, Isobel

 
9781844807635: International Marketing Strategy
Couverture souple
ISBN 10 : 1844807630 ISBN 13 : 9781844807635
Editeur : Cengage Learning EMEA, 2008

Synopsis

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
2008
Langue
anglais
ISBN 10 
1844807630
ISBN 13 
9781844807635
Reliure
Broché
Numéro d'édition
5
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible