The Pocket Media Coach - Couverture souple

Stevens, Alan

Couverture souple

ISBN 10 : 1845280741 ISBN 13 : 9781845280741

Editeur : How To Books Ltd, 2005

Synopsis

"The Pocket Media Coach" provides simple, easy-to-follow advice - even if you are due on air in 15 minutes! With a combination of 5-minute guides, essential check lists and trade secrets, this guide provides a toolkit to help you cope in any media situation. In simple language, it explains how to create and deliver a core message, how to use body language, and how to answer tricky questions. Who needs "The Pocket Media Coach"? Individuals - One day, we all receive our "15 minutes of fame". Will you be ready? If you have this book to hand, you will! Small Companies - Developing a good relationship with reporters is the most cost-effective way of promoting your business. If you can position yourself as an expert, seek out media opportunities, and perform well, you will be asked to appear time and time again. Large companies - Every company needs to be media-savvy these days, in both a reactive and proactive way. If the media seek you out, you need to represent your company well - "No comment" is not an option. If you build a good relationship with the media, your company will benefit from the repeated mentions every time you appear, and the confidence your customers feel when they see or hear you.

A propos du livre

À propos de l'auteur

Alan Stevens is a broadcaster and journalist with over 25 years' experience and has personally given over 1000 media interviews. In this guide he includes insider tips that will make you confident to cope with any media situation.

Détails de l'édition

• Éditeur: How To Books Ltd
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 1845280741
• ISBN 13: 9781845280741
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible