Articles liés à The Middle East Unveiled: A cultural and practical...

The Middle East Unveiled: A cultural and practical guide for all Western business professionals - Couverture souple

Marsh, Donna

 
9781845284169: The Middle East Unveiled: A cultural and practical guide for all Western business professionals
Couverture souple
ISBN 10 : 184528416X ISBN 13 : 9781845284169
Editeur : How To Books, 2010

Synopsis

Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. It can make the difference between success and failure for the reader and his or her organisation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Donna Marsh first travelled to the Middle East in 1978. She has worked as a businesswoman in her own right for much of her 30 year career in corporate sales, marketing and new business development roles in the fields of banking and information technology, travelling throughout the Levant, Egypt and the Gulf Countries, including Saudi Arabia. As founder of Culture Unveiled, she now provides cross cultural business consultancy services to professionals in a variety of multinational corporate and governmental organisations. www.cultureunveiled.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
How To Books
Date d'édition
2010
Langue
anglais
ISBN 10 
184528416X
ISBN 13 
9781845284169
Reliure
Broché
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible